The event culminated in the awarding of a professional prize package valued at nearly $40-thousand dollars given to the woman who presented the most plausible and promising new business idea. The five finalists were Toni Baldwin, Signe Adams, Katie Moore, Ellen Treanor & Tamra Carter.
The program consisted of four events in which participants had to show three basic components - Learn, Link and Launch.
Learn: The participants were required to deliver the basic information needed to start a business.
Link: This aspect of the program focused on marketing and branding, the value of networking and social media emphasizing the importance of developing a professional image.
Launch: The "action" part of the program challenged participants to implement their business plan and provide opportunities to connect with women mentors for inspiration and support.
After eight months of events, seminars, experiences and the building of a unique support system, the winner selected was Tamra Carter.
Dawn Mclain talked with Tamra.